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NATiON blev stiftet i 1996 af Hans Christian Asmussen. I de første år blev der hovedsageligt arbejdet med markedsføring. Langsomt skiftede fokus til mere rendyrket grafisk design og designteoretisk arbejde og endelig indenfor de nærmeste år design af forskellige produkter.

NATiON is a design company based in Copenhagen, Denmark. The company was founded in 1996 by Hans Christian Asmussen. For the first few years we worked primarily in advertising. After this we slowly changed focus towards graphic design. Now we’ve topped off with product design. All this design work is based on a deep understanding of client needs, design and design theory.